Designing with Wixel
Brands in Wixel help you create a recognizable aesthetic for your projects. The Wixel Agent uses the information you provide to generate a brand profile containing essential information, references, and styles for your business (e.g. tone of voice, logo).
With Wix, you can connect a brand to any projects you want, keeping your theme and tone consistent across projects.
Note:
Actions that involve generating or editing a brand with AI use AI credits.
Create a comprehensive brand profile
When you generate a brand with Wixel, it creates a brand profile that has everything you need. Think of this as your brand's back office.
Your brand profile includes the following:
- Brand overview: A summary of your brand or business, and what it offers.
- Tone of voice: The tone of voice that's used in all AI-generated branded text (friendly, professional, etc.).
- Target audience: Who you're writing for—your customers, subscribers, etc. This is also taken into account when you generate branded text with AI.
- Visual style: The overall style of your brand's generated images and videos (e.g. mood and lighting).
- Logo: A logo for your brand / business. You can generate a new one when you're setting up a brand, or upload one you already have.
- Brand theme: The colors and fonts that are used across any branded assets you add.
Manage your brand from your project
Your brand lives inside your project. Click the Brand icon 
in the chat to open the brand panel - your one-stop shop to customize every part of your brand.
You can update your brand whenever you want. Choose a different tone of voice, replace your logo, or edit the theme colors and fonts right from the panel to keep your brand fresh.
Streamline project design
Once you connect your brand to a project, any new project assets you create are automatically branded—making it even easier to design projects that complement your business.
You can apply a brand to as many projects as you want, making sure your business aesthetic is consistent throughout materials. And if you change your mind, you can always disconnect the brand too. Learn more about managing brands.
Choose when to use your brand
The brand tag next to your prompt in the chat controls brand-based generation. It's on by default, so any new assets you create are based on your brand. Turn it off when you want to generate assets that ignore your brand guidelines.
This article and its screenshots are credited to the Wix team. View the original Wix Help Center article.
