Your sales reports by Wix Analytics help you to analyze all the payments that go through your site. All your sales data is translated into customizable reports to help you better understand what and how people are purchasing. You can view reports for sales by specific item, billing location, sales over time and more.

You can use your sales reports to plan your business strategy, make educated predictions about sales trends, and to get a better understanding of how your visitors are making purchases on your site.

How to access your sales reports:

Go to All Reports in your site's dashboard and view the reports in the Sales section. You can also check out the Sales Overview to get a deeper understanding of your customers' spending trends.

Types of sales reports

Wix Analytics creates sales reports for just about everything you want to know. See a breakdown of your revenue based on sales by coupon, order source, billing location, or shipping method. You can also view reports that track sales over a specific time period.

Click a report type below to learn more about it.

Sales over time

Sales over time allows you to compare your sales trends over different time periods. You can also select a measure to view over time including order quantity, refunds, gross sales and more.

Use this report to:

• Monitor your sales, orders, refunds and other key performance indicators.

• See how your sales are performing now compared to previous time periods.

• Understand trends over time in sales distribution.

Sales by item

Sales by item gives you a breakdown of the specific items and services you've sold.

Use this report to:

• View your sales data by orders, items, and customers and compare the info over time to identify trends.

• Monitor total orders and item quantity over time.

Item sales over time

Item sales over time allows you to view a specific item's sales over the course of set time periods.

Use this report to:

• See gross sales trends filtered by individual item.

• See the sales trend of a group of items.

• Compare the performance of item sales over different time periods.

Sales by coupon

The sales by coupon report shows you how many times your coupons have been used and how coupons are affecting sales.

Use this report to:

• Find out who is using your coupons and filter by new or returning customers.

• See where coupon users are located geographically.

Tip: Use coupon trends to determine if a promotion should be repeated or stop promotions that aren't delivering results.

Sales by channel

The sales by channel report shows you which channels bring you the most sales (e.g. web, mobile app, POS).

Use this report to:

• Determine which sales channels are the most effective.

• Gauge where to focus your sales efforts.

Sales by billing location

The sales by billing location report shows you where your customers are located.

Use this report to:

• Filter sales by city, region, or country

• Discover how a specific location is performing and if your actions have impacted your sales volumes.

Tip: Target locations with high sales volumes with email campaigns or paid ads. You can also offer promotions in locations where sales volumes are low.

Sales by order source

Sales by order source shows you a breakdown of item sales by the Wix apps installed on your site (e.g. Wix Stores, Wix Bookings, or Wix Restaurants).

Use this report to:

• Find out which Wix apps are generating the most revenue on your site.

• Check total orders, average order value, refunds and more per Wix app.

Average order value over time

Average order value over time displays your average value of orders for any day, week, or month.

Use this report to:

• Find out how much your customers spend on average on your site.

• Monitor changes in average order value (e.g. when offering discounts).

• Learn the value of your users and tailor marketing campaigns for positive Return On Investment (ROI).

Sales by traffic source

Sales by traffic source shows you which traffic sources bring the most sales.

Use this report to:

• Identify the most effective sources of traffic (e.g. social media, search engines).

• See stats about each traffic source (e.g. average order value, total revenue).

Sales by currency

The sales by currency report shows a breakdown of sales based on the original currency of each order. This report is useful if you support multiple currencies on your site.

Use this report to:

• Understand how much you're earning in different currencies.

• View stats such as total sales, total orders, and more, in each currency.

Note: This report shows your sales before converting them to your site's main currency, as it appears in other analytics reports.

Sales by business location

Sales by business location displays sales performance for each of your business locations. This report is useful if your business has multiple branches.

Use this report to:

• Gain insights into how each location is performing.

• Track and compare sales performance across your business locations.

Note: This report is available for sites that have Wix Bookings, Wix Stores, or Wix Restaurants (New).

Sales by POS

The sales by POS report gives you a breakdown of sales done via Mobile POS and Wix POS Register.

Use this report to:

• Understand how sales are performing through Mobile POS and POS Register.

• Measure the efficiency of using POS systems for your sales.

Tips by staff

Tips by staff show you how much each staff member has earned in tips.

Use this report to:

• Recognize top-performing staff.

• Analyze data to improve staff training and customer service.

Note: Install the Wix Tips app to start using this report.

Tips by customers

Tips by customer show you which customers leave the most tips.

Use this report to:

• Identify loyal or satisfied customers.

• Learn more about customer behavior to improve your services and customer relationships.

Note: Install the Wix Tips app to start using this report.

Want to customize your report?

You can customize the data you're viewing and the way it's displayed. You can also save the views you want to return to later. Learn more about customizing your report.

FAQs

Click a question below to learn more about your Wix Analytics sales reports.

What is the difference between my sales and stores reports?

Sales reports refer to all purchases made throughout your site. This includes all bookings, services, coaching, consultations and more. Wix Stores reports focus on purchases and transactions made if you have an online store.

Where can I learn about the terminology used in these reports?

Sales reports include a glossary that defines the terms used. To view these definitions, select a report and click Show report definitions under the report name.

Learn more about the Wix Analytics glossary.

How do I save my favorite reports so that I can access them quickly?

On the All Reports page, click the Add to Saved reports icon  next to a specific report to add it to your saved reports. Your saved reports appear at the top of the page.

How do I change the type of graph in the report?

On the All Reports page, hover over a report to see the different views available. The offered graphs vary according to the type of report (e.g. tables, line charts, maps).

You could also switch between report views within a report by clicking the options at the top.

Why can't I see data for redeemed coupons in the Sales by Coupon report?

If you do not see coupon sales in the Sales by Coupon report, it could be for two reasons:

• Coupon sales data is currently only available for these Wix apps: Wix Stores, Wix Bookings, Wix Pricing Plans, Wix Events, and the Wix Ecommerce platform. Data is not available for apps such as Wix Restaurants, Online Programs, Invoices, or other business apps.

• If one of your coupons grants a 100% discount for a Wix Bookings order, then the transaction equals 0. Therefore, this coupon usage will not be counted or displayed in the Sales by Coupon report.

Note: These reasons are also why you may see coupon data listed as 'Unknown' in the Sales over Time report.

Why are some store orders showing “Unknown” under the billing location?

If a store order was made with POS (Point of Sale), it won't show the location information. In general, it is currently not possible to get location information for orders with POS transactions.

The only case in which location data can appear in your report is when the location information is populated from the checkout page in Wix Stores.

Why is there a discrepancy between orders/items/total sales in the Stores Orders tab and Sales reports?

The Store Orders tab only shows data related to Wix Stores, while Analytics sales reports include sales data for:

• All Wix apps that you have on your site (e.g. Stores, Bookings, Restaurants).

• All payment methods (online, PayPal, offline/in-person).

• All orders, paid and unpaid.
  Note: Orders and bookings are tracked from the moment they are placed on your site. The order data populates in reports 1 hour later.

Tip: The main purpose of Analytics sales reports is to give an overview of how well your business is performing as a whole.

To see a breakdown of orders and sales data for Wix Stores only:

1. Go to All Reports in your site's dashboard.

2. Select the Sales by Order Source table report.

3. Click Filter.

4. Select Wix Stores under Source app. Make sure all other apps are not selected.

5. Click Apply.

If you filtered the data in the report but the discrepancy persists, contact us and we will be happy to help.

Are gift card sales included in my Total Sales?

Yes, once a purchase has been made with a gift card the sale will be reflected in the Total Sales column.