Wix Analytics Behavior reports show you how people are navigating through your site and what actions they are taking.

Discover how each page of your site performs by reviewing metrics such as page visits, submissions by form, as well as how your order conversions are tracking over time.

You can also see what buttons on your site are clicked the most, the pages or URLs they lead to, and how clicking behavior changes over time with site visitors.

How to access your behavior reports:

Go to All Reports in your site's dashboard and scroll down to the Behavior section. You can also check out the Behavior Overview to view all the key metrics for your business.

Notes:

• Only sites using Wix Site Search will show data in the search reports such as top searches, searches over time, and searches with no results.

• When you log in to your Wix account, any visits using the same device & browser to your own site won't be counted in the conversion or search reports.

Types of behavior reports

Understand how visitors interact with your site through different types of behavior reports in Wix Analytics.

Click a report type to learn more about it.

Button Clicks

Use the button clicks report to find out which buttons, links and images are clicked the most on your site. When you first navigate to this report, click Enable Click Tracking to begin.

Note: Site visitors must also accept the site's cookies in order for data to be tracked.

Use this report to:

• See what elements on your site are clicked the most

• Track unique clicks, total clicks and the button's CTR (click-through-rate)

What types of clicks are tracked in this report?

This report tracks clicks on buttons, links, clickable images, expandable text, and more. You can see each element's details (e.g. button text, button type) under the relevant column in the table.

Page Visits

This report helps you understand how each page of your site is performing. Each page of your site is ranked based on a specific measure. The default measure is site sessions.

Use this report to:

• Filter site pages by specific metrics (site sessions, bounce rate, average time on a page).

• Optimize the content of each site page based on the performance.

Submissions by Form

View the number of submissions received on your site per individual form.

Use this report to:

• See which forms on your site are the most popular.

• Track how many submissions each form received over specific time periods.

Top Searches

Find out what your site visitors are searching for most on your site as well as the click-through-rate of that term and its total searches.

Use this report to:

• Make sure the search terms that are most popular are relevant to your site and/or business.

• Promote your site’s content based on the search terms. For example, offer coupons on products that contain your most searched terms.

• Consider including the most searched terms in your SEO strategy by using them as keywords.

Order Conversion over time

Analyze how your site traffic and orders have increased or decreased during specific periods.

Use this report to:

• Find out your order conversion rate percentage over time.

• Learn how changes in site sessions impacts your total orders.

Clicks-to-Contact over Time

See what contact channels are most popular with your visitors between WhatsApp, phone, and email.

You can use this report to:

• Find out which channels your site visitors prefer.

• Sort the data by device type to see what device is most preferred by visitors.

• Update your marketing activities and/or content based on the preferred contact method.

Note: This report does not include click data on Wix Business Phone Numbers. You can track these calls from your inbox.

Searches over Time

Find out what your site visitors are searching over a specific period of time and identify search trends.

Use this report to:

• Discover how many people searched your site as well as what they were searching for.

• See how many searches on your site had no results.

• Find out how often people click on search results, and how relevant these results are.

Searches with No Results

Find out what elements on your site visitors couldn't find when searching. See different search terms that didn't show your site on results and optimize your site pages, blog posts, and products accordingly.

Form Submissions over Time

See how many people have filled out form submissions on your site over a specific period of time.

Use this report to:

• Filter by form to see which forms get the most submissions.

• See how any custom forms are performing over time.

• Compare present form submission metrics to last year or a previous time period.

Button Clicks over Time

Use the button clicks over time report to track site visitor button clicks over a specific time period. See what buttons or clickable images on your site are performing best and how it changes over time.

Use this report to:

• Track changes in clicking behavior over time.

• Update your marketing strategy and test different buttons on different pages to see how interactions change over time.

Note: Site visitors must accept the site's cookies in order for data to be tracked.

FAQs

Click a question to learn more about the Wix Analytics behavior reports.

Why can't I see any data in any of the search reports?

You must have Wix Site Search on your site to see data for the search reports including top searches, searches over time, and searches with no results.

How do I change the type of graph in the report?

On the All Reports page, hover over a report to see the different views available. The offered graphs vary according to the type of report (e.g. tables, line charts, maps). 

If you're already viewing a report, you can switch between report views at the top to access different types of graphs.

Where can I learn about the terminology used in these reports?

Behavior reports include a glossary that defines the terms used. Click View report definitions under the report name to see the terms defined.

Learn more about the Wix Analytics glossary.

How do I save my favorite reports so that I can access them quickly?

Click the Add to Saved reports icon  next to a specific report to add it to your saved reports at the top of the All Reports page.