Important:
This article covers the new category page experience. If your category page looks different from what's shown here, you may still be on the previous version. Learn about the previous version of Wix Store categories.
The new Category page experience makes it easier to add new categories, while improving your site’s SEO.
This article will walk you step-by-step through the process of updating your site to the new Category page experience. Before you migrate, you can learn more about the new Category page and the new version of categories in your site's dashboard.
Important info for merchants with active stores:
To migrate without negatively impacting current SEO ranking, make sure you read and follow the steps below, especially Step 7 | Redirect old store pages and Step 8 | Delete old store pages.
Once you migrate to the new Category page, you cannot switch back.
Test before you migrate:
To test the new Category page before you make a permanent switch, you can duplicate your site and make changes to the unpublished copy. Note that once you migrate your actual site, you cannot revert to the old version.
Step 1 | Add the new Category page to your site
If you haven't yet started the process, the first step is to actually migrate over to the new version of categories, which comes with the new Category page.
To add the new Category page
Click Pages and Menu
on the left side of your editor.
Click Store Pages.
Click the Settings icon
.
Select Migrate to Category Page.
Click Migrate to Category Page.
Click I Understand, Install Now.
Step 2 | Hide "internal" categories from your site
When you migrate to the new experience, all your existing store categories become active. This means they'll become visible to customers who visit the Category page (after you publish).
Make sure to deactivate the categories you want to hide from your site.
Learn more about active and inactive categories
In the new version of store categories, each category has either an active or inactive status. In the dashboard, you can select any category and click the toggle to set the status.
Active categories can appear on your site and have a unique URL. Inactive categories can be handy for organizing your store behind the scenes. You may also want a category to be inactive while you're working on it.
You can (but don't have to) use active categories in any of the following ways:
To add to your site menu (by linking each category URL)
To display in the Category page
To display in a product gallery on any site page
To use when applying discounts and coupons to a group of products
Tip: You can also use inactive categories
To create custom shop filters
To share on social media platforms
Tip:
You can also hide an active category from the Category page settings (See step 3 below).
To deactivate (hide) categories:
Go to Categories in your site's dashboard.
Select a category you want to deactivate.
Disable the Active on your site toggle.
Repeat steps 2-3 for any other categories you want to deactivate.
Tip:
To learn more about what happens to category when you deactivate it, check out the FAQ below.
Step 3 | Customize the category menu in the Category page
Now that you've deactivated categories you don't want to display anywhere, all your active categories appear in the Category menu, either in a vertical or horizonal menu.
Go to your editor to select the categories you want customers to display. You can also reorganize the categories into an order that makes sense for your store.
To select and reorder categories:
Click Pages and Menu
on the left side of your editor.
Click Store Pages.
Click Category Page.
Select the Category page in your editor.
Click Settings.
Select what you want to hide:
Hide the entire category menu:
Click the Display tab.
Deselect the checkbox next to Category menu.
Hide individual categories:
Select the Menu tab.
Select Customize & reorder the menu manually.
Deselect the checkbox next to the category you want to hide.
(Optional) Reorder categories by dragging and dropping them.
Tip:
To switch from a vertical to a horizontal category menu, go to the Layout top.
Step 4 | Edit active categories
Make sure your active categories are all set to go live. The new version of product categories allows you to display a category image and a category description in the header. Additionally, category pages now have advanced SEO settings.
To edit categories:
Go to Categories in your site's dashboard.
Select the first category you want to edit.
Enter a category description.
Add a category image.
Update any of the SEO category settings.
Repeat steps 2-5 for any other categories that will be active.
Notes:
Descriptions: Besides (optionally) appearing in the header, the first 160 characters of the category description are by default displayed in search engine results. You can override this by entering a separate description in the SEO settings.
Images: If you plan to display a header image on your site's category pages, make sure to upload good quality photos. The recommended aspect ratio is 16:9.
Step 5 | Customize the Category page
Now you can head over to your editor to customize the look and function of your Category page. This includes customizing or hiding the header, choosing colors and fonts, and much more.
Learn how to customize the Category page.
Step 6 | Update the site menu
It's important to update your site menu, so that you're directing customers to the new categories in the Category page, and not to pages that you'll soon hide or delete.
Note that the menu may look unchanged to site visitors, but it will connect differently behind the scenes.
Read an example of how a site owner updated their site menu
This is one shop owner's original site menu:
The "Shop All" menu item directs to a shop page displaying the "All Products" category. In addition, the site has 4 other shop pages, each with a gallery displaying a different category.
When the shop owner migrates to the new category page experience, a new menu item called "Shop" is automatically added.
It directs to the new Category page, which by default gives customers access to all the categories displayed in the category menu.
This store owner decides to display the Category page (labeled "Shop" in the menu) as well as providing direct links to each separate category.
To do so, they do the following:
Create the following 301 redirects:
From the "Shop All" page to the new "Shop" Category page.
From "Bath & Spa" shop page URL to the "Bath & Spa" Category URL.
From the "Skincare" shop page URL to the "Skincare" category URL.
From "Body" shop page URL to the "Body" category URL.
From "Hair Care" shop page URL to the "Hair Care" Category URL.
Add 4 new menu items (Bath & Spa, Skincare, Body, and Hair Care) as links to the URLs to these categories.
Update the name "Shop" to "Shop All".
Note: In the final step, you'll delete pages that are no longer needed.
When all is done, the menu looks the same as it did before, but now all the menu items direct to either the new Category page (Shop All) or to the URL for specific categories.
To update the site menu:
(Optional) Add individual categories to the site menu:
Click Pages and Menu
on the left side of your editor.
Select Site Menu.
Click Add Menu Item.
Select Link.
Click Page on the left.
Select Category Page from the Which Page? drop-down.
Select the category you want to display from the Which item? drop-down.
Enter a name for the menu item.
Click Done.
(Optional) Create submenus.
(Optional) Create sub-sub-menus.
Step 7 | Redirect old store pages
The new Category page gives your store a professional appearance, but you want to make sure you don't lose the ranking that your store's existing pages already have when you migrate. 301 redirects prevent your links from breaking.
For search engines to understand that the new category pages replace the old ones, and for the old links and bookmarks to redirect visitors to the new ones, you need to do a 301 redirect for each relevant shop page.
Why is it important to do 301 redirects?
If you have an active site and customers are finding your store through Google and other search engines, 301 redirects help reduce potential negative impact to your SEO ranking.
With 301 redirects, existing links to your store pages will still work after you migrate.
Before you start:
It's helpful to make a list of the URLs of all the pages you'll want to redirect.
If you have a lot of categories, you can import a CSV file with a list of pages to redirect.
To redirect existing store pages to new category links:
Publish your site.
Note: You can only redirect to published pages.
Select URL Redirect Manager.
Click + New Redirect.
Select Single redirect.
Enter the URL of the first page.
Enter the category URL for the same page (e.g. mystunningwebsite/category/nutrition).
Note: To locate the URL, go to the Category page on your live site, click the category from the category menu, and copy the URL.
Repeat steps 4 - 7 for each relevant category.
Important:
Once you complete the 301 redirects, make sure you delete unnecessary pages, so your site won't have duplicate content.
Step 8 | Delete old store pages
In your original shop, before you added the Category page, product galleries could be displayed in 2 ways:
Shop pages: Shop pages are pages with a built-in product gallery. They have a shopping cart icon beside their name. You should delete or hide these pages.
Regular site pages: Store products may be displayed on any regular page to which you added a gallery. You may want to leave these live if the page contains other content along with a gallery. Alternatively, you can remove the product gallery from the page.
To delete site pages:
Delete all but one of your shop pages to remove them from the site menu.
Important:
Do not delete the last shop page as this will delete Wix Stores. You can hide the last old shop page instead of deleting it.
Hide the last shop page (so it won't be visible, but Wix Stores won't be deleted).
(Optional) Remove product galleries from other site pages:
Remove product galleries from pages you want to keep:
Click the product gallery to select it.
Press Delete on your keyboard.
Delete pages that have product galleries on them.
FAQs
Click a question below to learn more.
What happens if I don't delete old pages or do 301 redirects?
If you had, for example, a "Nutrition" page, then added the Category page with its own "Nutrition" page, and left them both live, Google and other search engines might lower your SEO ranking because they don't support duplicate content.
On the other hand, if you deleted your original "Nutrition" page, without doing a 301 redirect, any link to the original page will be broken. In addition, search engines will view the new "Nutrition" page as though it's a brand new page. As a new page, it would likely have a significantly lower SEO ranking than an established page.
Tip: In the long run, the Category page provides a number of SEO benefits that can increase your site's SEO ranking over time.
Can I leave a page with a product gallery live if I don't display it in the Category page?
Yes. As long as you display a specific category in only one place in your site, there is no problem with leaving the page live.
What SEO benefits does the new Category page have?
Categories now all have optimized SEO <h1> tags, content, and so on. This means that search engines can analyze the structure of the page and the importance of its elements, according to HTML tags.
Each category has it's own category SEO settings in the dashboard. This allows you to edit every SEO tag, title, description, image, and more.
Each Category page has a unique URL with the following type of structure www.mysite/category/shirts. This is better for SEO than displaying all your categories on one shop page and creating filters for each category, since filtered pages do not have their own URL and cannot be indexed or linked to.
What happens when a category is active?
When a category is active, it has its own URL (e.g. www.mysite/category/shirts) which can be discovered by search engines.
Category URLs also make your site more "SEO friendly". They help boost SEO ranking by making it easier for search engines to understand what you're selling and how your site is organized.
You can (but don't have to) use active categories in any of the following ways:
To add to your site menu (by linking the URL)
To display in the Category page
To display in a product gallery on any site page
To use when applying discounts and coupons to a group of products
To create custom shop filters
To share on social media platforms
What happens when a category is inactive?
When creating or editing a category, you can disable the Active on your site toggle to make it inactive.
When you do, the category:
Doesn't appear in the category menu on your Category page
Can't be used to create custom filters
Can't be linked in site menus
Doesn't display in any product galleries
Doesn't show up in search engine results or site search
Doesn't have a functional URL
Note that an inactive category can, however, appear in:
How can customers viewing my site on mobile see the category menu?
The vertical category menu doesn't appear on mobile, but you have the option of displaying your product categories in a horizontal menu.
In addition, it's a good idea to add categories to the site menu to make it easy for customers to access your product categories, no matter what page they are currently viewing.
Learn more about displaying product categories on mobile.
What happens if I deleted Wix Stores by accident?
Your store data is not lost when you delete your store. Reverting to a previously saved version that contain Wix Stores will bring back your store data.
This article is credited to the Wix team - https://support.wix.com/ and we thank them for that!