LORD OF THE WIX

Wix Stores: Managing Emails Sent to Customers

Lord Of The Wix · Oct 25, 2026

When actions occur in your store (e.g. a customer places an order, receives a refund, or their order status changes), emails are triggered and sent automatically via Wix Automations.


These are the types of emails that may be sent to your customers:



You can maintain a consistent brand experience from your site through to your customers’ inboxes by customizing the design and text of these emails.


Important:


Each email is coded to display dynamic information, such as an image of relevant products or order price details. For the code to work as intended, it's important not to edit any of the highlighted sections of your emails.


Screenshot showing a section of an email send through Wix Automations

Accessing email customizations


To get started customizing your emails, go to the Emails & Notifications tab on the Checkout Settings page.


Screenshot of the Checkout settings with the Edit Emails button outlined

To access email customizations:


  1. Go to Checkout settings in your site's dashboard.

  2. Click the Emails & Notifications tab at the top.

  3. Click Edit next to the relevant email.

  4. Choose what you want to do next:


FAQs


How can I troubleshoot email issues?

Step 1 | Make sure the relevant emails are enabled

  1. Go to Checkout settings in your site's dashboard.

  2. Click the Emails & Notifications tab at the top.

  3. Click the Active toggle next to the relevant email to enable it.

Step 2 | Make a test purchase to see if your store is sending confirmation emails

You can check if your store is sending emails by placing an actual order. To avoid paying for the order, you can temporarily enable the Manual Payment method and then buy one of your products.

Step 3 | Check for customer mailbox issues

If you receive confirmation emails when you ordered from your store but customers do not, ask your customer to:

  1. Check if the email is in their Spam/Junk/Bulk folder.

  2. Contact their email host to check if the email has been blocked.


I made changes and now my emails aren't working. What should I do?

If you made changes that caused a problem, you can always revert to the default email settings.

To revert back to default settings

  1. Go to Checkout settings in your site's dashboard.

  2. Click the Emails & Notifications tab at the top.

  3. Click Edit next to the relevant email.

  4. Click the Send an email action.

  5. Click More Actions on the left.

  6. Select Reset to default template.

Wix Stores: Managing Emails Sent to Customers

Are these emails only relevant for Wix Stores?

No, some of these emails are used for multiple business solutions, such as Wix Bookings, Wix Events, and more.


How can I make changes to the notification I receive when an order is placed?

  1. Go to Checkout settings in your site's dashboard.

  2. Click the Emails & Notifications tab at the top.

  3. Click Edit next to Get notified when an eligible order is placed.


How can I create an email marketing campaign?

You can create an email marketing campaign manually or using AI. Learn more about email marketing.


This article is credited to the Wix team - https://support.wix.com/ and we thank them for that!

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