LORD OF THE WIX

Wix Stores: Connecting Your YouTube Channel to Wix

Lord Of The Wix · Oct 25, 2026

Connect your Wix store to YouTube and start monetizing your YouTube channel. After connecting, you'll be able to tag products in any of your videos and livestreams. In addition, you'll have the option of adding a store tab to your channel.


When a customer clicks any of your products, they're directed to your Wix store to complete the order.


Screenshot of a YouTube channel connected to a Wix store

Step 1 | Check eligibility for YouTube Shopping


Before you start the process of connecting to YouTube, it's worthwhile to review YouTube's requirements and see that your channel meets them.



Step 2 | Set up a Google Merchant integration


Monetizing your YouTube channel is available to merchants who have a Google Merchant Center account. You can create one through the Wix dashboard. Learn how to connect to a Google Merchant Center account.


Step 3 | Connect to YouTube Shopping


Once you're confident that you've met YouTube's requirements and have a Google Merchant Center account, you can go ahead and connect your Wix site to one of your YouTube channels.


To connect to YouTube Shopping:


  1. Go to Google & YouTube in your site's dashboard.

  2. Click the Settings icon

    Wix Stores: Connecting Your YouTube Channel to Wix

    at the top right.

  3. Log in to your Google user account.

    Tip: Use the email or phone number that's associated with your YouTube account.

  4. Click View Terms & Conditions to review the conditions.

  5. Select the I agree to YouTube's Terms & Conditions checkbox, and click Continue.

  6. Select the YouTube channel that you want to connect to your Wix store.

  7. Click Connect.


If successful, you'll receive confirmation that your YouTube channel is connected. If you were unable to connect, there will be an indication of why you were unsuccessful. You can make changes and try the same channel again or try to connect another YouTube channel.


Next steps:


After you're connected, you can tag products in any of your videos and livestreams or add a Store tab to your channel.


This article is credited to the Wix team - https://support.wix.com/ and we thank them for that!

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