LORD OF THE WIX

Wix Stores: Adding a Product Feed to your Google Merchant Center Catalog

Lord Of The Wix · Oct 25, 2026

Adding your product feed to Google Merchant Center allows Google to access and understand your product catalog, including pricing, availability, and product details. This makes your products eligible to appear in Google Shopping results and other Google surfaces for relevant searches.


After setup, you can promote your store products on Google and schedule regular updates.


Important:



Step 1 | Set up a Google Merchant Center account


If you haven't done so already, start by creating and setting up a Google Merchant Center account.


As part of the process, you’ll need to verify and claim your website in Google Merchant Center. This confirms that you own the site and allows Google to associate your product data with your store. One way to do this is to verify your site with Google Search Console.


Step 2 | Copy your site's data feed URL


First, you need to get your site's data feed in the Marketing Integrations section of your site's dashboard.


To get your data feed:


  1. Go to Google Catalog in your site's dashboard.

  2. Click Get Catalog Link.

  3. Click Copy to copy your data feed's URL.

  4. Click Close.


Step 3 | Add your feed URL to Google Merchant Center


Next, you need to add your feed in Google Merchant Center. You can select the countries where you sell your products, choose the languages that you use, and set the update schedule for Google to check for product changes.


Important:


Make sure that your products meet the requirements of the countries you choose and Google's requirements for feed specifications and ad policies.


To add a feed:


  1. Sign in to your Google Merchant Center account.

  2. Click Products & store in the sidebar.

  3. Select Products.

  4. Click Add products source.

  5. Select Add product from file.

  6. Paste the URL you copied under Enter a link to your file.


Selecting Add products from a file in Google Merchant Center

  1. Click Edit schedule to choose how often your feed will update.

  2. Click Save.

  3. Click Select country to select your country of sale.

  4. Click Save.

  5. Select the feed destinations for your products.

  6. Click enter feed label and enter a name for your feed.

  7. Click Save.

  8. Click Continue.


Notes:



This article is credited to the Wix team - https://support.wix.com/ and we thank them for that!

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