LORD OF THE WIX

Wix Mobile Apps: About Apple's In-App Purchase Policy

Lord Of The Wix · Oct 25, 2026

When you have your own native mobile app, Apple's In-App Purchase policy affects how you sell online goods and services to customers using iOS devices. Read more below to learn how Apple's policy update may affect you.


In-App Purchase supports single payments, such as one-time charges for app content or features within the app. It also supports recurring payment plans, like subscriptions. However, In-App Purchase does not support free trials, one-time fees, custom start dates, changing plan duration, resubscribing after canceling. Read more about features not supported by Apple In-App Purchase.


About Apple's In-App Purchase policy


You are affected by Apple's In-App Purchase policy if you want to sell the following on your app:



Note:


This policy only affects the sale of online goods and services, not physical products.


To sell most other online goods and services via single payment, you can set up In-App Purchases from your Mobile App dashboard.


FAQs


Click a question below to learn more.


Can I offer services, products, or subscriptions without using Apple's In-App Purchase?

Yes, if you don’t want to comply with Apple's In-App Purchase policy, you can hide your services, products, or subscriptions from iOS devices before submitting your app for approval. Learn more about hiding elements in your app.


Does Apple have a price limitation for products sold with In-App Purchases?

Yes. Apple has a price limitation of $1000 USD for products sold as IAP products. This is Apple's policy.

Note: This number changes depending on the currency.


Does this policy affect members with Android devices?

This policy only applies to members attempting to purchase online content with an iOS device. It does not apply to anyone using an Android device.


What if I have online bookings services?

If you offer online bookings services through Wix Bookings, you can set up In-App Purchases. You only need to set up In-App Purchases for certain types of bookings services. Locate your type of service below to see if in-app purchases set up is required or not.

Required: You must set up In-App Purchases to accept payment.

Not required: Payment possible via all payment methods.


This article is credited to the Wix team - https://support.wix.com/ and we thank them for that!

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