LORD OF THE WIX

Wix Contacts: Creating and Using Contact Labels

Lord Of The Wix · Oct 25, 2026

Labels help you group contacts based on their relationship with you and your business. For example, you could create labels for 'leads', 'important clients' or 'service providers'. You can use labels to filter your contacts, send email marketing campaigns to multiple contacts at once and more.


Creating contact labels


Add a label in Contacts in your site's dashboard so you can later assign it to any contact.


To create a contact label:


  1. Go to Contacts in your site's dashboard.

  2. Click the More Actions icon

    Wix Contacts: Creating and Using Contact Labels

    at the top right.

  3. Click Labels.

  4. Click + Add Label.

  5. Enter the name of the label.

  6. Click the checkmark.

  7. Click Done.


A screenshot of the Manage Labels menu, showing a new label being added.

Adding labels to contacts


Select a specific contact to add a label from their contact panel. You can select multiple contacts on the contact list to add labels in bulk.


To add a label to a contact:


  1. Go to Contacts in your site's dashboard.

  2. Select the relevant contact.

  3. In the contact panel, click Labels.

  4. Click + Add Label.

  5. Select an existing label or click + Create Label to add a new one.

  6. Click Add.


Adding labels to multiple contacts?



A screenshot of the labels menu open in the contact panel.

FAQs


Click a question below to learn more about contact labels:


Why do my site visitors already have labels assigned to them?

When a visitor interacts with your site, they are automatically labelled with one or both of the predefined labels:

Note: These predefined labels cannot be deleted.


What is the difference between a contact label and a segment?

Labels help you group contacts based on their relationship with your business. Whereas segments help you gain further insight into their interactions with your business. For example, you can segment customers who have spent more than $500 but haven't visited your site in the last three months. This targeted approach strengthens customer relationships and improves sales.


This article is credited to the Wix team - https://support.wix.com/ and we thank them for that!

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