LORD OF THE WIX

Wix Contacts: An Overview

Lord Of The Wix · Oct 25, 2026

Wix Contacts helps you stay connected with your site visitors, customers, and subscribers, all in one organized place. Whenever someone interacts with your site by filling out a form, signing up, making a purchase, or joining your members area, their details are automatically added to your contact list.


This gives you instant access to everyone interested in your business, making it easy to manage and grow your audience.


A screenshot of the Contacts overview page showing features to help you grow your contact list.

Ready to get started?


Go to Contacts in your site's dashboard.


Organize contacts for smarter communication


Grouping your contacts lets you send the right message to the right people, boosting engagement and results for your campaigns.


With Wix Contacts, you have three ways to organize your audience:



You can use these methods together to keep your contact list tidy and actionable, whether you are targeting, filtering, or sending bulk emails.


A screenshot of the labels menu open in the contact panel.

Learn more about managing your contact list.


Grow your contact list with simple tools


Bringing in new contacts is straightforward. You can import information or collect it directly from your site:



A screenshot of the Contacts overview page showing features to help you grow your contact list.

Track and engage audiences at a glance


With the Track & engage audiences tab, you get a visual overview of all your groups, such as segments, labels, and table views, right on your dashboard. Take action quickly by choosing the audiences you want to focus on and using the More Actions icon


Wix Contacts: An Overview

in each card. You can also create new segments with a single click from the suggested options.


A screenshot of the Contacts overview page showing features to help you track and engage audiences

Get actionable insights from every interaction


Go to your contact list to see details about how people interact with your site. Select any contact to view a detailed panel showing everything from purchases and signups to pages viewed. Wix Contacts automatically records this information so you can understand what your audience cares about and personalize your outreach to the people who are most engaged.


A screenshot of the Contacts overview page showing features to help you grow your contact list.

Learn more about managing your contact list.


Understand your audience with contact segments


Contact segments help you analyze your customer base and create focused messaging. You can group contacts by behavior or characteristics, for example, everyone who made a purchase in the last year or customers who have not visited your site in the past three months. These insights allow you to send more relevant communications, build stronger relationships, and drive growth.


A screenshot of creating a new segment.

Learn more about defining your target audience and creating contact segments.


This article is credited to the Wix team - https://support.wix.com/ and we thank them for that!

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