Add a time buffer between steps in your automation flow. For example, if your trigger is 'Customer abandons a cart' and your action is 'Send an email', you would want to delay the automation by sending this after a certain amount of time has passed.
Adding a delay
Click + to add a step.
Click Delay.
Choose how to set up your delay under Select delay type:
Wait for specified period: Click the up and down arrows (or enter a number in the text box) and click the drop-down to choose between days, hours, and minutes.
Wait until scheduled date: Set specific date and time or click Customize to use formula field to build your expression.
FAQs
Click a question below to learn more.
Can I change the delay?
You can go back and edit an automation at any time to adjust or remove the delay.
Can I add more than one delay?
Yes, you can add multiple delays to an automation.
Where should I place delays?
Delays can be added anywhere along the automation flow. The delay affects all steps following it, so take that in mind when deciding where to place your delay.
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