LORD OF THE WIX

Wix AI Site Chat: Designing and Customizing the Chat

Lord Of The Wix · Oct 25, 2026

Important:


Wix AI Site Chat is no longer available to install on new sites. Wix Smart Chat is replacing it as the new AI and manual chat solution. Learn more about Wix Smart Chat.


Wix AI Site Chat allows you to reflect your brand's voice and style by designing and customizing your chat interface. You can adjust colors, text, layout, and more directly in your editor, making it easy for visitors to use.


This personalized touch can make them feel more connected to your brand and more likely to complete their purchase. By encouraging site visitors to get in touch, you increase engagement and provide better service.


2 screenshots side by side showing different design options for the AI Chat Assistant.

Designing your chat


Design each component of the chat in your editor.


To design your chat:


Wix Editor


  1. Go to your editor.

  2. Click the chat widget.

  3. Click Settings.

  4. Click the Design tab.

  5. Choose what you want to design:


Header

Customize your chat box header:


Background

Choose how you want your chat box background to look:


Messages

Choose whether you want to design messages from Visitors, the AI Site Chat or Cards, and customize their elements:


Input Field

Customize how the text input field looks for your users when they open the chat, hover over the field or focus (click) on it:


Minimized Chat

Customize how your chat box looks when it's minimized:


Studio Editor


  1. Go to your editor.

  2. Click the chat widget.

  3. Click Settings.

  4. Click the Design tab.

  5. Choose what you want to design:


Note:


By default, changes you make in this panel apply to desktop and tablet. To customize the design on mobile, go to the mobile breakpoint. Learn more about breakpoints.


Header

Customize your chat box header:


Background

Choose how you want your chat box background to look:


Messages

Choose whether you want to design messages from Visitors, the AI Site Chat or Cards, and customize their elements:


Input Field

Customize how the text input field looks for your users when they open the chat, hover over the field or focus (click) on it:


Minimized Chat

Customize how your chat box looks when it's minimized:


Customizing your chat layout


Choose how you want to display the chat on your site. Choose where on the page it appears and how new messages appear to visitors.


To customize your layout:


Wix Editor


  1. Go to your editor.

  2. Click the chat widget.

  3. Click Settings.

  4. Click the Layout tab.

  5. Choose what you want to customize:

    • Position: Decide whether you want your chat box to appear in the bottom left or bottom right of your site.

    • Width and height: Choose your chat width and height, you can use default settings or customize it using the slider.


A screenshot of the Layout tab of the AI Site-Chat Settings, showing different design options.

Studio Editor


  1. Go to your editor.

  2. Click the chat widget.

  3. Click Settings.

  4. Click the Layout tab.

  5. Choose what you want to customize:

    • Position: Decide whether you want your chat box to appear in the bottom left or bottom right of your site.

    • Width and height: Choose your chat width and height, you can use default settings or customize it using the slider.


Note:


By default, the changes you make in this panel apply to all breakpoints.


A screenshot of the Layout tab of the AI Site-Chat Settings, showing different design options.

Configuring the chat's text settings


Enter the text you'd like to appear when the chat is minimized or offline. Give your visitors upfront information such as its typical response time.


To configure your text settings:


Wix Editor


  1. Go to your editor.

  2. Click the chat widget.

  3. Click Settings.

  4. Click the Text tab.

  5. Choose what you want to customize:

    • Chat Box: Enter the name you'd like to appear in the header when the chat box is open. Then set the default text prompting visitors to enter a message (e.g. "Type your message...").

    • Chat Minimized: Enter the text that site visitors see when your chat box is minimized, both when you appear online and available to chat and when you appear offline and unavailable.

      Note: This option is only available if you've selected a minimized chat layout that includes text.


A screenshot of the Text tab of the AI Site-Chat Assistant Settings, showing different design options.

Studio Editor


  1. Go to your editor.

  2. Click the chat widget.

  3. Click Settings.

  4. Click the Text tab.

  5. Choose what you want to customize:

    • Chat Box: Enter the name you'd like to appear in the header when the chat box is open. Then set the default text prompting visitors to enter a message (e.g. "Type your message...").

    • Chat Minimized: Enter the text that site visitors see when your chat box is minimized, both when you appear online and available to chat and when you appear offline and unavailable.

      Note: This option is only available if you've selected a minimized chat layout that includes text.


Note:


By default, changes you make in this panel apply to desktop and tablet. To customize the design on mobile, go to the mobile breakpoint. Learn more about breakpoints.


A screenshot of the Text tab of the AI Site-Chat Settings, showing different design options.

This article is credited to the Wix team - https://support.wix.com/ and we thank them for that!

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