Wix automatically sends events to Facebook about your Wix Stores products on your site.
To start using Facebook with Wix Stores:
Set up your Facebook advertiser account.
Connect your Meta pixel to your site. Learn more
Show me how
Go to Marketing Integrations.
Click Connect under Meta Pixel & CAPI.
Click Connect to Facebook.
(If required) Choose your profile in the pop-up and sign in.
Click Continue.
Click Continue to grant the necessary permissions to Wix Marketing Tools.
3. Paste your thank you page URL into your Facebook Ads Manager by following the instructions in the Custom Conversions section of this Meta article.
The events you see in your Facebook account are:
View Content: When a visitor views a product page.
Initiate Checkout: When a visitor clicks on the "Buy Now" button.
Add Payment Info: After the visitor added his payment information.
Purchase: When a visitor purchases a product and is taken to the "Thank-you" page.
To see the event data in Facebook:
Sign into your Facebook account.
Click Ads Manager, located in the top left corner.
Click Events Manager.
Learn about creating custom audiences and custom conversions in Facebook.
This article is credited to the Wix team - https://support.wix.com/ and we thank them for that!