Your campaign performance depends on how well your targeting, ad content, budget, and landing page work together. What keyword themes do you want your ads to show up for when people search? What locations are most relevant for your business? What headlines and descriptions accurately describe your offering?
Review these areas to help your ads reach the right people and drive more leads or sales.
Note:
It can take around 14 days for a Google Ads campaign to fully optimize. Avoid making any changes to your campaign for at least 14 days to allow the campaign to make adjustments and perform.
Reach the right audience
Your ads perform better when they reach people who are searching for what you offer in the locations associated with your business.
Choose your targeting strategy carefully:
Avoid keyword bloat: Aim for a maximum of 7-10 keyword themes that closely match your business. Too many can make your ads appear in less relevant searches.
Use specific keywords: Use long-tail keyword themes instead of broad terms. For example, 'organic coffee shops near me' is usually more effective than 'coffee shop'.
Avoid repetition: Do not repeat similar keyword themes. For example, if you use 'bakery', you don't need to also use 'local bakery'.
Utilize excluded terms: Add excluded terms to prevent irrelevant searches from triggering your ads. For example, if you sell eyeglasses, you may want to exclude 'wine glasses' and 'drinking glasses'.
Remember your advertising strategy: Think about what potential customers would actually search for when looking for your business, product, or service.
Customize your location settings: Choose locations based on where you provide services or ship products. Think about whether your business is local or online, how wide an area you want to target, and which time zones or business hours matter.
Create ad content that matches search intent
Your headlines and descriptions should match what people are searching for and clearly explain what you offer. Relevant ad content can help improve visibility and clicks.
Keep these best practices in mind:
Keep headlines brief and clear: Each headline has a 30-character limit. Include at least 1 relevant keyword in your headline when it fits naturally.
Use descriptions: Explain what your business offers and why someone should choose you. Focus on the problem your business solves or the value you provide.
Test different combinations: Make sure your headlines and descriptions still make sense when Google combines them in different ways.
Be compliant: Make sure your ad content follows Google's advertising policies.
Try out Wix's AI Suggestions:
Click
Generate Suggestions under Short Headlines, Long Headlines and Descriptions to have Wix's AI generate the text for you. Add information such as your business name, type, and what's important to mention. Then, click Generate to have AI give you options for your headlines and descriptions.
Set a budget that supports your goals
A competitive budget helps ensure that your ads get the right amount of exposure to customers. Choose a budget that you’re comfortable with, while also allowing you to serve your ads frequently.
We recommend a monthly budget that is about 5% of your monthly business revenue. However, you can start as low as $150 a month.
Make sure your ad leads to a great website experience
The page linked to your ad should deliver on the promise in your ad. When someone clicks your ad, they expect to find the product, service, or offer mentioned in it.
Make sure your destination page:
Matches the message in your ad.
Clearly explains the products and services you offer.
Uses clear calls to action so visitors know what to do next. For example, booking a service, requesting a quote, or making a purchase.
Looks professional and matches your brand.
Improve your Performance Max campaigns
If you run a Performance Max Leads or Sales campaign, here are some tips to help you optimize your ad campaigns even further:
Performance Max Leads campaign
Use these tips to improve your Performance Max Leads campaign:
Add a variety of strong, relevant assets: Give Google more to work with by writing multiple headlines, descriptions, and uploading high quality images that clearly show your business goals, location and offerings. The more varied, on-brand assets you add, the more ad combinations your Performance Max Leads campaign can create to match different people and placements across Google Search, YouTube, Maps, Gmail, and the Display Network.
Send clicks to a clear, lead-focused page: Choose a page that makes it easy for visitors to become leads, such as a contact form, quote request page, or booking page. Make sure the page matches the promise of your ad (for example, a “Get a free quote” ad leading to a quote request page) so visitors understand what to do next and are more likely to submit a form or call.
Use Search Themes and asset performance to refine your campaign: Add Search Themes that reflect what your potential customers are actually searching for, using phrases they would type when looking for your service. After your campaign runs for a while, use the asset performance section in your Google Ads with Wix dashboard to see which headlines, descriptions, and images perform best. Keep strong performers, then replace or update low-performing assets and test new variations to improve your results over time.
Use the Success Guide in your campaign dashboard: Review personalized tasks based on your site's landing page to help improve your campaign's conversion potential during the learning period. For example, the guide may suggest making CTA button text clearer so it's more action-focused and encourages more clicks (e.g. 'Book a call' or 'Start now').
Performance Max Sales campaign
Use these tips to improve your Performance Max Sales campaign:
Populate your Google Merchant Solutions feed with active products: Since your store products must be approved by Google before they go live (and this process can take up to 72 hours) make sure you are prepared with as many active and up-to-date products as possible. Learn how to create and set up a Google Merchant Solutions account.
Add an eye-catching primary image to showcase your product: Make sure you have professional, high-quality photo that highlights your product.
Write product focused headlines and descriptions: Show people the value of your product with titles and descriptions that show exactly what they will be purchasing.
Tip: Use Wix AI to help you come up with ideas.
This article is credited to the Wix team - https://support.wix.com/ and we thank them for that!