LORD OF THE WIX

Event Tracking by Service

Lord Of The Wix · Oct 25, 2026

Some marketing integrations come with a list of pre-defined events that are available 'out of the box' once installed. Click an integration below to learn more about the pre-defined events for that service. Once you connect an integration, the events automatically start reporting.


Note:


Google Merchant Centre (GMC) and Facebook Catalog integrations do not track events. These integrations help you manage your product feed.


Google Analytics & Google Tag Manager


These events help you track and monitor activity in reports and set up conversions.


Event

Description

Wix apps

page_view

When any page is loaded

All apps

view_item_list

when the user has been presented with a list of items of a certain category

Wix Stores, Pricing Plans, Wix Bookings, Wix Restaurants

select_item

an item was selected from a list

Wix Stores, Pricing Plans, Wix Bookings, Wix Events, Wix Restaurants

view_item

some content was shown to the user. Use this event to discover the most popular items viewed

Wix Stores, Pricing Plans, Wix Bookings, Wix Events, Wix Restaurants

add_to_cart

an item was added to a cart for purchase

Wix Stores, Wix Restaurants

remove_from_cart

an item was removed from a cart

Wix Stores, Wix Restaurants

begin_checkout

a user has begun a checkout

Wix Stores, Pricing Plans, Wix Bookings, Wix Restaurants, Wix Events

purchase

one or more items is purchased by a user.

Wix Stores, Wix Bookings, Wix Events, Wix Restaurants, Pricing Plans, Gift Cards, Wix Forms (payments only)

sign_up

a user has signed up for an account

General

generate_lead

lead has been generated, through a form submission or initiating a chat conversation

Wix Forms, Quick Action Bar Mobile, Form in chat

Widget View

When a site visitor has been presented with a list of upcoming events

Wix Events

RSVP Submit

When a site visitor RSVPs to an event

Wix Events

Select Date

When a site visitor selects a date of appointment

Wix Bookings


Facebook


Event

Description

Wix apps

Pageview

When any page is loaded

All

View content

some content was shown to the user. Use this event to discover the most popular items viewed

Wix Stores, Pricing Plans, Wix Bookings, Wix Events, Wix Restaurants

Add to cart

an item was added to a cart for purchase

Wix Stores, Wix Events, Wix Restaurants

Initiate checkout

a user has begun a checkout

Wix Stores, Pricing Plans, Wix Bookings, Wix Restaurants,

Wix Events

Add payment info

a user has submitted their payment information in an ecommerce checkout process

Wix Stores, Pricing Plans, Wix Bookings, Wix Restaurants, Wix Events

Purchase

one or more items is purchased by a user.

Wix Stores, Wix Bookings, Wix Events, Wix Restaurants, Pricing Plans, Gift Cards, Wix Forms (payments only)

Complete Registration

a user has signed up for an account

General

lead

lead has been generated, through a form submission or initiating a chat conversation

Wix Forms, Quick Action Bar Mobile, Form in chat


TikTok Pixel


Event

Description

Wix apps

Pageview

When any page is loaded

All

View content

some content was shown to the user. Use this event to discover the most popular items viewed

Wix Stores, Pricing Plans, Wix Bookings, Wix Events, Wix Restaurants

Add to cart

an item was added to a cart for purchase

Wix Stores, Wix Events, Wix Restaurants

Initiate checkout

a user has begun a checkout

Wix Stores, Pricing Plans, Wix Bookings, Wix Restaurants, Wix Events

Add payment info

a user has submitted their payment information in an ecommerce checkout process

Wix Stores, Pricing Plans, Wix Bookings, Wix Restaurants, Wix Events

Complete Payment

one or more items is purchased by a user.

Wix Stores, Wix Bookings, Wix Events, Wix Restaurants, Pricing Plans, Gift Cards, Wix Forms (payments only)

Complete Registration

a user has signed up for an account

General

Submit Form

Subscribe

lead has been generated, through a form submission or initiating a chat conversation

Wix Forms, Quick Action Bar Mobile, Form in chat


This article is credited to the Wix team - https://support.wix.com/ and we thank them for that!

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